Louis Tomlinson Spotify Digital Activation

To mark the release of Louis Tomlinson’s album Faith in the Future, we were invited to create an interactive campaign that would put fans at the heart of the story. The result was the Louis Tomlinson Mixtape, a custom Spotify-powered experience that generated a unique playlist for each user based on their listening history and personal favourites from Louis’s catalogue.

The interface encouraged exploration and connection, offering fans a way to reflect their identity while discovering deeper cuts from the new album. Built with seamless integration into Spotify and designed for social sharing, the experience turned streaming data into an emotional and shareable fan moment, increasing engagement, streaming activity and awareness around the launch.