Digital Activations and Spotify Campaigns
Digital activations are innovative and interactive marketing campaigns that harness the power of digital technology to engage and captivate audiences.
As an agency, we specialise in conceptualising and executing creative digital activations that leave a lasting impact on our clients’ target market.
Selected projects
Metallica Spotify Digital Activation
A personalised digital experience combining Spotify data and storytelling to launch 72 Seasons with maximum reach, impact and fan engagement.
DJ Regard & RAYE – Secrets Game
Web-based game built to amplify a platinum-selling trackThe critically acclaimed web-based platform game produced for Ministry of Sounds DJ Regard. Playing as Regard fans are challenged to unlock a range of exclusive rewards and prizes.
Louis Tomlinson Spotify Digital Activation
A personalised Spotify activation built to connect global fans with the music that shaped them, blending discovery, nostalgia, and old-school style music sharing.Bruce Springsteen. A Digital Letter to the Boss
A heartfelt fan‑driven digital experience for Bruce Springsteen that bridges storytelling and social sharing around his Letter To You album.To support Bruce Springsteen’s album ‘Letter To You’, fans were invited to send Bruce a letter. The response was incredible, engaging with fans from all corners of the world.
Lauv ‘Without You’ Game
A custom-built digital game for Lauv — clean, emotive and fan-focused, designed to support discovery and deepen engagement.The objective for any digital music activation is to go viral, and that’s just what happened when we teamed up with the artist Lauv, to create a web-based game to support the build-up to his highly anticipated album ‘How I’m Feeling’.
Katy Perry Circus Album Digital Campaign
A vibrant, interactive web and social-first campaign designed to elevate Katy Perry’s Circus album, fusing immersive visuals with fan-focused engagement strategies.One of our most extensive artist marketing campaigns, stretching over four separate digital activations, including an album cover reveal campaign that hit number 2 on Twitters trending hashtags of the day.