Strategy & Creative Direction

From artist brand strategy to digital audits and campaign planning, we lead creative projects from concept to delivery. Combining cultural insight with clear direction, we help musicians, labels, and estates shape ideas, align teams, and execute work that connects with fans and delivers long-term value.

Selected projects

Janis Joplin Brand & Official Website
A bold new visual language for one of music’s most electrifying legacies, uniting the raw power of Janis Joplin’s voice with a modern identity built to resonate across generations.
Tony Iommi Brand & Official Website
A forged identity for the godfather of heavy metal, crafted to honour five decades of influence while powering the next era of Tony Iommi’s creative output across every digital touchpoint.
Official Website and Digital Brand for Duff McKagan
A bold artist website and digital brand system created to support a new era of solo work, blending Duff McKagan’s punk and rock roots with a refined, contemporary edge.
Roxy Music Official Website
A stylish digital experience that captures the glamour, innovation, and legacy of Roxy Music.

The new website and brand refresh for one of the UK’s most celebrated bands, the legendary Roxy Music. An honour to dig through the archives and identify the creative DNA for a band we have danced to for so many years.