Bruce Springsteen. A Digital Letter to the Boss

In conjunction with the Letter To You album release, we designed and developed a digital activation called “A Letter to Bruce.” Commissioned by Sony Music, the platform invited fans to write personal messages to Springsteen, with each letter transformed into shareable, branded digital postcards. The activation extended the emotional storytelling of the album and generated a vibrant social media buzz.

Structured around thoughtful UX and strategic content delivery, the experience prompted fans to create, download, and share their letters in multiple formats. As part of a wider campaign, featuring press placements including broadsheet features, the activation organically amplified across Instagram and beyond, uniting fans in a global chorus of appreciation and connection.

Built to scale, the campaign proved that music-marketing experiences can be both emotionally resonant and digitally forward-thinking – turning a nostalgic send-off into a powerful channel for engagement and discovery.