Official Website and Digital Brand for Duff McKagan
A bold artist website and digital brand system created to support a new era of solo work, blending Duff McKagan’s punk and rock roots with a refined, contemporary edge.
To coincide with the release of his album Lighthouse, we partnered with Duff McKagan to design and develop his official website, a focused, high-impact platform to present his work, bands and support future campaigns.
Built with a new digital brand system and powered by WordPress, the site delivers clarity and edge in equal measure. From typography and layout to motion and UX, every detail reflects Duff’s sound and story. A seamless integration with his official Shopify store ties content and commerce together, giving fans a single, cohesive space to discover new music, explore his catalogue, and shop exclusive merch.
Designed to scale, the site framework supports ongoing releases, tour activity, and editorial content, underpinned by an SEO strategy to drive discoverability and global engagement.
Enquiries
contact@thecreativecorporation.com
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