ITZY
Kill My Doubt Digital Activation
We took it back to the classics and added a sci-fi ITZY twist with this addictive digital activation.
Character and Game design
Alongside designing and building the HTML5 game, we were tasked with creating the animated characters. Taking inspiration from the latest video, we brought the sensational K-Pop group to life in a cartoon style, with a nod to each of their music and personalities.
An instant hit
The ‘Kill My Doubt’ digital activation surpassed 5000 plays on day one.
Users can quickly connect with a range of social accounts including TikTok and Spotify, and share their scores with friends.
The game is a interactive experience that combines music, entertainment, and engagement, allowing fans an innovative way to connect with the group’s music on a whole new level.
Other Work
Lauv
The objective for any digital music activation is to go viral, and that’s just what happened when we teamed up with the artist Lauv, to create a web-based game to support the build-up to his highly anticipated album ‘How I’m Feeling’.
Regard
The critically acclaimed web-based platform game produced for Ministry of Sounds DJ Regard. Playing as Regard fans are challenged to unlock a range of exclusive rewards and prizes.