Kill My Doubt Digital Activation

We took it back to the classics and added a sci-fi ITZY twist with this addictive digital activation.

Character and Game design

Alongside designing and building the HTML5 game, we were tasked with creating the animated characters. Taking inspiration from the latest video, we brought the sensational K-Pop group to life in a cartoon style, with a nod to each of their music and personalities.

An instant hit

The ‘Kill My Doubt’ digital activation surpassed 5000 plays on day one.

Users can quickly connect with a range of social accounts including TikTok and Spotify, and share their scores with friends.

The game is a interactive experience that combines music, entertainment, and engagement, allowing fans an innovative way to connect with the group’s music on a whole new level.