Alongside designing and building the HTML5 game, we were tasked with creating the animated characters. Taking inspiration from the latest video, we brought the sensational K-Pop group to life in a cartoon style, with a nod to each of their music and personalities.
An instant hit
The ‘Kill My Doubt’ digital activation surpassed 5000 plays on day one.
Users can quickly connect with a range of social accounts including TikTok and Spotify, and share their scores with friends.
The game is a interactive experience that combines music, entertainment, and engagement, allowing fans an innovative way to connect with the group’s music on a whole new level.
The objective for any digital music activation is to go viral, and that’s just what happened when we teamed up with the artist Lauv, to create a web-based game to support the build-up to his highly anticipated album ‘How I’m Feeling’.