Katy Perry Circus Album Digital Campaign

When Katy Perry launched her Circus album, she needed a campaign that matched the album’s theatrical grandeur and audience connection. Our team created a multi-channel digital campaign built around a dynamic microsite, immersive visuals, and social-first activations. Each element was engineered to amplify fan interaction, generate buzz, and reinforce her unique pop persona.

The project combined bold imagery, playful animations, and strategic messaging to capture the album’s fantastical world without losing sight of digital accessibility. Highlights included engaging interactive features, seamless integration with social platforms, and audiovisual elements that brought the Circus universe to life. The campaign not only enhanced album visibility but also drove sustained fan engagement through shareable content and storytelling experiences.