Lauv
Digital Activation
Inspired by the success of Flappy Bird, record company AWAL challenged us to create an online game to increase fan engagement for American singer-songwriter and record producer Lauv. Using an avatar of Lauv’s dog Billy, we created ‘Billy Meets World’ a web-based multi-device game that rewarded fans with exclusive rewards as they played.
The game was produced in over 7 languages, including Korean, Chinese and Japanese, which was coordinated with Lauv’s tour across Asia. The game received critical acclaim, with over 100,000 plays worldwide, valuable data capture and a significant increase in streams of the single.
If would like more information about how web-based games can help activate your audience, contact us here.
Other Work
Regard
The critically acclaimed web-based platform game produced for Ministry of Sounds DJ Regard. Playing as Regard fans are challenged to unlock a range of exclusive rewards and prizes.
Katy Perry
One of our most extensive artist marketing campaigns, stretching over four separate digital activations, including an album cover reveal campaign that hit number 2 on Twitters trending hashtags of the day.