Nine Inch Nails Official Website

Created in collaboration with Trent Reznor’s long-time creative director John Crawford, this official site brings together the full scope of Trent Reznor’s creative output, from Nine Inch Nails and How to Destroy Angels to his award-winning film scores and collaborations with Atticus Ross.

The Creative Corporation delivered a streamlined, minimal framework that intentionally contrasts with the dense visual world of Nine Inch Nails. This clarity gives the work space to breathe, while maintaining a confident edge that reflects Trent Reznor’s creativity. Hosted and managed on our 100% green energy infrastructure, the site is built to withstand major global traffic spikes around drops, announcements and launches.

Product and commerce played a key role in the project. The site includes a fully integrated custom Shopify store, developed to align with a high-fashion aesthetic rather than typical music merchandising. This shift positions the product offering as design-led and elevated, while ensuring the customer experience remains fluid across platforms.