Our brief was to create a digital campaign to promote a beautifully produced children’s book illustrated by award-winning illustrator Jean Jullien, featuring Lennon’s iconic lyrics, published on International Day of Peace.
The result was a multi-lingual animated website optimised for use across all tablets and devices for children, parents and schools to interact with through a social campaign: sharing a message of peace globally. Developed with learning and accessibility at its core, it was considered for inclusion by schools worldwide.
One of our most extensive artist marketing campaigns, stretching over four separate digital activations, including an album cover reveal campaign that hit number 2 on Twitters trending hashtags of the day.